Hello. I’m Tim, a London based designer and writer.
I’m also Global Auto & Mobility Director at ustwo.

At the age of four, I obsessively scribbled a space themed logo found on my Lego astronaut minifig over and over again, trying to perfect it. When I started school I experimented with all sorts of creative outlets, drawing covers for school brochures, entering colouring-in competitions and winning my fair share of gold stars. At the age of seven I would draw one comic strip, starring a dog called Oscar, every day… this persisted till I was 11.

But traditional sketching, drawing, painting, mosaic making, model making and the like became a bit usual, I wanted to play with a completely new medium, and I wanted to use my brain… Tim aged nine, meet MS Paint. MS Paint allowed me to waste my precious childhood, painstakingly creating elaborate images, pixel by pixel. At 14, I designed and built my first website. Never content with one medium, I would also dabble in technical and architectural drawing, designing ergonomic computer desks and crazy stupid buildings.

Inevitably, I went on to study Graphic Design at university, which I knew would allow me the creative freedom I wanted while doing what I enjoyed most – using my brain to come up with great concepts and execute them in any style or medium I saw fit.

In 2005, aged 22, I moved to London to begin a career as a graphic and user experience designer. Before turning my attention to the challenges of the automotive and mobility space, I specialised in designing for “human to whatever” interaction as I call it. Starting my career designing weird and wonderful interactive packaging for the likes of PlayStation, I quickly moved on to digital design, where I furthered my interest in Human–Machine Interaction (HMI) working on everything from Natural History Museum interactives and Tate Modern gestural art installations to Samsung smartphones, smart TVs and smart fridges – I even worked on an interface for a cow milking machine.

Nowadays, my focus is on studying, exploring and designing for human behaviour in and around the car, including autonomous vehicles, along with transportation services and mobility. I co-wrote the first book ever released on UX for driverless cars: “Humanising Autonomy: Where Are We Going?” and have since gone on to write articles and talked at events on the subject of user–centred design for automotive and mobility, as well as working with automotive clients on their future products and services.

Why not get in touch via the methods below…


  • ustwo: Global Auto & Mobility Director, 2018 – present

  • ustwo: Auto Design Principal, 2016 – 2018

  • ustwo: Design Specialist, 2013 – 2016

  • AllofUs: Lead designer, 2012 – 2013

  • Valve: Freelance designer, 2012

  • GR/DD: Junior – Senior designer, 2006 – 2012

  • Springetts: Internship, 2005

  • The Partners: Workshop, 2005

  • View Creative: Internship, 2004


  • BA (Hons) degree in Graphic Design & Professional Media at the University of Gloucestershire, 2002 – 2005, high 2:1

  • Lots of good GCSE’s and a couple of also good A Levels at Prestatyn High School, 1995 – 2002

  • Primary school stuff and Micro Machine trading at Trelawnyd Vicarage Primary School, 1987 – 1995


  • Jaguar Land Rover Global Customer Insights Summit, Warwick, UK: Design for Everyone, October 2018

  • ustwo THINKS, Malmö, Sweden: The Future of Mobility in Sweden, October 2018

  • IxDA, London, UK: Mobility and the human/machine interlace, July 2018

  • Mobile World Congress, Barcelona, Spain: Reimagining connected transport, February 2018

  • Web Summit, Lisbon, Portugal: A user–centred design approach to driverless cars, November 2017

  • Experience Haus, London, UK: A conversation about design, November 2017

  • World Usability Day, Guimarães, Portugal: A user–centred design approach to driverless cars, November 2017

  • ustwo THINKS, Sydney, Australia: Humanising innovation, September 2017

  • University College London, London, UK: Human Computer Interaction masters mentoring, Summer 2017

  • Autonomous Vehicle Technology World Expo, Stuttgart, Germany: Autonomy for people, June 2017

  • London Tech Week / TechXLR8, London, UK: But cars were supposed to be driven?, June 2017

  • PRODDUCT, London, UK: Reimagining in-car HMI, February 2017

  • ustwo THINKS, New York, USA: Mobility, November 2016

  • ustwo THINKS, London, UK: Mobility – Are we on the right track?, November 2016

  • Automotive Interiors Expo, Stuttgart, Germany: Design for the contextually aware car, June 2016

  • University College London, London, UK: Human Computer Interaction masters mentoring, Summer 2016

  • IxDA, London, UK: Design for the in-car context, January 2016

  • University of Washington, Seattle, USA: Human Computer Interaction + Design masters mentoring, Summer 2015

  • BBC Cymru, Cardiff, UK: ‘Design for digital’ to BBC Digital, May 2015

  • Apple, Cupertino, USA: ‘In car design’ to Jony Ive and his team, July 2014

  • Google, Cupertino, USA: ‘In car design’ to Android Auto, June 2014

  • Nottingham Trent University, Nottingham, UK: Interaction design lecture and mentoring, Spring 2013


Brain Powered Creative Fun

Some of the great folk I've worked with