The concept behind this Evian Fridge Pack is simple; it’s a box that is designed to look like a fridge, with it’s door ajar to reveal the product within. Using a perforated closure, the pack can be opened by pulling on the fridge handle, just like with a real fridge. The chrome handle, logo badge and polished magenta finish reflect that of modern, stylish fridges, similar to that offered with the attached competition.

Involvement in this Springetts project included: